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at Nutrition Company

Manager Ho Chi Minh Offline Marketing Food Retail
$ Gross Salary from $3000 to $4000
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Team Manager - Consumer Goods at
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Consultant information:

I am a Team Leader in the Consumer Goods at Navigos Search, leading a team of professional Consultants whose focus is on the Consumer Goods industry. I have worked here for nearly three years after working in recruitment at one of the world’s biggest consumer goods corporations. This hands-on experience in the FMCG industry has helped me gain perspectives from both clients’ side and candidates’ side.

I am a positive-minded professional who provides consultation with genuine care and respect. As the result, I have achieved the title of Top Biller several times in addition to many Biggest Placement awards. Many high-ranking positions at multinational corporations in the Food & Beverages industry have been successfully recruited by me, such as Sales Director, Country Manager and Senior Brand Manager.

In an ever-changing market, I never stops learning and accumulating more industry insights so that I can speak the same language as both employers and job-seekers alike. Thanks to that, I am able to build, grow and nurture trustworthy relationships with clients on a level that facilitates further cooperation.



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  • Will be given in interview


  • Will be given in interview
The Job


• Understand and drive organizational awareness about consumer, market and competitive scenario in lower tier markets in Vietnam
• Customize & implement Marketing Strategies for ANI’s Adult Portfolio for lower tier Markets in Vietnam
• Achieve sales plan within allotted AnP budgets.

Main responsibilities:
• Work closely with brand team to understand consumer in lower tier markets and develop local insights and connections tasks that bring global & country brand strategies to life.
• Execution integrated marketing plan & strategies for Adult Nutrition Portfolio for lower tier markets, including customized ATL, Trade and ethical campaigns
• Collaborate with external partners as well as internal partner, i.e. Media, Digital and CMM teams to manage production, gifts, visibility etc., for Trade / Consumer promos
• Briefs agencies on major research projects / initiatives; manages Statement of Work (SOW) and AP&G allocations.
• Inputs into development of brand plans.
• Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. within brand team, lower tier sales, CMM, HCP sales, MLR, Demand team)
• Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways, in line with local insights).
• Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
• Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
• Develops and maintains connections with identified champions in lower tier sales force to monitor implementation of programs / pilot new initiatives
• Identifies key influencers (consumers and HCP) to improvise marketing programs for greater impact in lower tier regions.
• Works in the field with sales force to identify insights from lower tier regions, relevant for development or improvement of marketing programs
• Creates retail/HCP channel learning opportunities.
• Maintain compliance with required promotional practice.
• Responsible for brand budget and monthly gaiting.
• Formulates forecast assumptions based on data and aligns cross-functional teams.

Growth opportunity

Your Challenge

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Promotion Opportunity

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The job


- Business or Marketing degree with MBA strongly preferred

Work Experience:
• Minimum Experience of 6-8 years in brand teams in reputed MNC organizations. Working on special rural projects will be an added advantage
• Needs to have handled ATL / Media / Consumer research in the past.
• Proven track record for designing, implementing and tracking impact of creative marketing programs.
• Excellent interpersonal skills
• Self-starter, aggressive for constant improvements
• Capable of timely and fast, accurate deliverables

Key success factors:
- Proven success in customizing and managing execution of brand strategies for lower tier markets
- Develop deep understanding of lower tier consumer, market and competitor activities
- Ability to lead, convince and inspire sales force (HCP / retail trade) for implementation of marketing programs for lower tier markets
- Collaborate with key internal and external functions in development, execution and tracking implementation of marketing programs (sales teams, MI, CMM, ComEx, Demand Team, MA, RA, GA, Training)
- 40% of work will involve planning & production based in office, while 60% work will involve on ground execution, measurement etc., and so willingness to travel (atleast 50% of time) will be a great assett
Language Skills:
- Vietnamese & English
Computer Skills:
- Able to utilize computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data.



Revenue Size Will be given in interview
History Will be given in interview
Employees Will be given in interview

Company culture

Will be given in interview
Get to know your line manager
You will report to: Marketing Head, Adult Nutrition