[CLOSED] Head of Digital Marketing
at an insurance company
$ Gross Salary up to $7000
Consultant
Consultant company name is shown only to Premium users
“I’M GONNA MAKE HIM AN OFFER HE CAN’T REFUSE”
I started my career in recruitment consultancy immediately after graduation at Vietnamworks, where I have developed the first steps of my progress for almost 3 years. Experienced and well connected, I joined Navigos Search earlier last year as a professional recruitment consultant responsible for attracting talents who work in Banking and Financial Services sectors. My background and knowledge of the industry support me tremendously in providing excellent service to clients and insightful advice to potential candidates.
As an introvert, enthusiastic and result-driven, I am passionate about bringing the best move to talents and the greatest recruitment solution to clients. With a high sense of responsibility and morality, I successfully build trust and good partnership within my network and clients alike. I believe that it is the recruitment consultant’s job to direct potential candidates to the right attitude, right position, and right employer and help them develop the right career path. A true team player, I always seek opportunities to motivate other colleagues to progress together.”
Benefits
- Will be given in interview
Benefits
- Will be given in interview
RESPONSIBILITIES
Purpose: The role holder being critical senior member of leadership team, heading digital business channels and marketing for the country which would include partnerships, alliances and online / e-commerce sales.
Key Responsibilities:
• Design and operationalize the embedded and alternate sales channel for the Company including identification of target audience, marketing strategies, establishing the support model and deploying the on-boarding process
• Conceptualise and implement the alternate channel, marketing and digital strategy of the Company. Regularly evaluate the effectiveness of the strategy and take corrective action, as appropriate
• Supervise the channel, own responsibility with Sales Targets
• Develop market suitable necessary products for the channel along with product team
• Responsible to monitor key metrics to ensure business goals are met - achieve sales goals, new business/renewal pricing targets, profitability and persistency goals.
• Build relationships with localized brokers/intermediaries with a view to develop new business opportunities via these channels
• This role is responsible for achieving sales results and driving innovative and integrated sales initiatives in partnership with other sales verticals (Bancassurance partnership)
• Manage alliances, marketing campaigns and other initiatives to promote the online sales / ecommerce
• Drive penetration and activation in our sales channels through innovative marketing programs focussed on customers and distributors
• Liaise with the affiliates and partners to promote online products
• Monitor competitive information, recommend or institute necessary changes in products and/or underwriting guidelines/pricing to ensure growth
• Improving the user experience on the Digital Sale Platform and company’s website(Includes design, content and usability), build capability on SEO, SEM and Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness about the brand and improve online traffic and lead capture through digital
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
• Using metrics and all appropriate testing methodologies, ensure marketing efforts are measured so that our investment is maximized at all times.
• Ensure all digital marketing campaigns to customers, prospects and the industry at large are effectively executed to maximize traffic to the sites and conversions and that lists are managed correctly.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Ensure relevant content is added to social media sites as required to generate traffic and to maximize conversions. Manage and maintain social media sites.
Growth opportunity
Your Challenge
Will be given in interview
Promotion Opportunity
Will be given in interview
Requirements
• Bachelor’s Degree/ MBA from a Reputed University.
• Experience in managing data and a strong understanding of Sales Processes & Campaign Management
• Past experience in ecommerce or Fintech environment driving a channel or P&L
• Preferred Experience: 8 – 12 yrs.
• Understands the needs of the Business & Customer, serves as liaison to ensure good strategic alignment of systems and strategies.
• Ability to work effectively within a fast-paced, complex matrix, changing environment.
• Ability to access information technology applications to improve current business environment.
• Ability to access, interpret, and draw accurate conclusions from sales and customer data.
• Strong computer skills, including MS Office applications, database information
• Well-developed interpersonal, communication and negotiation skills, with the ability to judge competing priorities
• Knowledge of design, UX and online content.
