[CLOSED] Digital Trade Marketing Manager
at Công ty TNHH Quốc tế Unilever Việt Nam
$ Non-Public Gross Salary
Company
Benefits
- Will be given in interview
Benefits
- 13th-month bonus
- Premium healthcare insurance for yourself and family
- Hybrid working model
RESPONSIBILITIES
JOB PURPOSE
The objective of this role is to attract new customers to our eCommerce app, drive participation & retention for existing customers in buying online, and create loyalty and a positive customer experience with the online ordering platform
KEY RESPONSIBILTIES
• Running campaigns to acquire and engage customers on the eCommerce app/site
• Building & using customer segments and target groups to advise DTMM on marketing mix
• Running campaigns on digital & social platform to engage with customers on topics such as brand love, app education, tips & tricks to build positive experience for the platform
• Manage full CRM funnel with existing customer from in-app, 121 marketing & social/digital platform
• Execute acquisition campaigns for search, digital and outbound Marketing and Direct messaging campaigns like SMS, FB messenger, Zalo etc…
Growth opportunity
Your Challenge
Will be given in interview
Promotion Opportunity
Will be given in interview
Requirements
PROFESSIONAL SKILLS
1. Understanding of and experience with CRM and Direct marketing (Software: Webengage)
2. Building & using customer segments
3. Creating customer journeys
4. Understanding of and experience creating
o Marketing strategy
o Marketing copywriting
o Marketing analytics
o Marketing attribution
Best Fit: Minimum of Bachelor’s degree with 3-5 years of experience in Digital Marketing, Media or Brand Marketing
GENERAL SKILLS
1. Project Management
2. Strong interpersonal skills & ability to work & coordinate effectively with cross functional
teams.
3. Proactivity & high sense of ownership to independently lead the workstream
4. Strong artistic sense is a plus
Company
Company culture
Started business in Vietnam since 1995, Unilever has been growing successfully and consistently. Our key to success is the deep understanding of Vietnamese consumers and the commitment to make Vietnamese lives better.
At Unilever Vietnam, we are committed to raising the quality of life for people everywhere, through the provision of branded products and services. We believe that people are at the heart of all that is done in our business. Therefore, we offer people the greatest careers and consider the development of our human resource to be of great importance.