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Key Accountabilities:

The role will contribute to helping to shape and inform UL on how and where to win on Brand Engagement across all touchpoints.
Be an expert on “all things engagement”- both content and media deployment.
Business partner with the Brand Engagement and Digital Hub teams with the larger ecosystem (Media teams, Agencies and CCD) teams on key business objectives/needs related to media investment, content and best practices with particular focus on digital excellence.
Core Responsibilities:

Full cycle of Content Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).
Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
Partner with Analytics to understand ROI drivers of the market/category
Partner with the media agency/media team to understand campaign/brand performance/drivers
Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands.
Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI.
Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes.
Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
Support initiatives outside of project work to unlock growth opportunities to create excellent content.
Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis a. Category and Hotspot Analysis etc..

University graduation.
A minimum of 8 years of relevant work experience, ideally with a background in Research / Analytics
Fluent English (verbal & written)
Experiences in leading team
Strong consumer & creative marketing background with strategic thinking and insight orientation
Analytically minded and numerically oriented.
Capability to derive insights from integration of different data & connecting the dots
Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions
Good project management skills
Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
Experience of working with continuous research data - retail tracking, consumer panel and tracking data is essential.