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[CLOSED] Marketing Digital Manager (Communication)

at Education Global Company

Manager Ho Chi Minh Digital Marketing Education Services
$ Non-Public Gross Salary
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Consultant information:

Experienced Recruitment Consultant with a demonstrated working experience for the financial services industry in Navigos Search. Skilled in Talent Acquisition, Recruiting, Executive Search. Strong professional with a MSc focused in Business Project Management from The University of Portsmouth, The UK.

“Rise when you fall. Believe in yourself. Work hard & be strong"

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  • Will be given in interview


  • Will be given in interview
The Job


Implement marketing plan to enhance COMPANY position and increase uses of COMPANY services POSITION TITLE:
Major Activities
Business Acumen
• Strategic initiating, developing and implementing marketing plans for AE and FS program
• Develop and manage content of COMPANY Vietnam website and social channels
• Proofread to produce accurate and high quality work
• Coordinate the production and distribution of COMPANY publications.
• Provide assistance in logistics arrangements of promotion activities and events for COMPANY.
• Develop and implement integrated communications plans of online activities to advance COMPANY’s brand identity; broaden awareness of COMPANY’s services, increase the visibility of promotion campaigns across key audiences.
• Day-to-day management, scheduling and posting of content on our social channels (Facebook & YouTube)
• Review content on social media channels that engages and inspires the COMPANY community.
• Review ad text, keywords for Search campaigns
• Work with Country Manager, IDP National Wide Marketing Director, Web developer, SEO company and web admin to optimize website SE rankings.
• Evaluate the performance of social media campaigns and optimise content plans and copy based impact on business results.
• Identify communication challenges and work with managers and team to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
• Oversee development of print communications and electronic communications including COMPANY's website.
• Prepare talking points, press release and other supporting material as needed.
• Oversee the day-to-day activities of the communications function including budgeting, planning and reporting.
• Synergize COMPANY’s business eco system (IDP, INSEARCH)
• Produce TVC and other marketing collaterals to promote on new channels: TV footer pop up, LCD, LED poster, Frame poster in buildings etc.
• Focus on the big picture within the company and delegate smaller tasks to the team to accomplish goals.
• Develop people for the future: to help teammates build lasting personal strengths that make them more successful overall and coach them new skills to be ready for company’s transformational growth and effective demand.
• To Inspire and motivate teammates to take actions to transform themselves for tomorrow.
• Model excellence and self-direction to improve team’s disciplines and efficiency.
• Gain customer insight and define the right communications mission.
• Have deep understanding of digital marketing tactics and use key data and analytics engines as a guide to optimize lead generation.
• Increase hot-warm leads and conversion rate from lead to new sale
• Ensure information updated & correct. Increase access numbers and reduce bounce rate.
• High satisfaction from service users.
• Well planned tasks. High standard produce
• Update items timely and accurately
• Increase customer referrals and awareness. Visitors to recent events via social media have increased.
• Use communications to stay competitive in the industry with brand positioning as market leader in Language Center (top portals, premium sites/positions)
• Make sure local website is updated as global network requested. Improve SE rankings of website.
• Prepare accurate and timely update as requested
• Optimize budget & maximize outcome (reach & registered number) by choosing the most effective channels. Work with designers/suppliers to produce high quality marketing materials (TVC, flash banner…)
• Actively promote COMPANY on IDP’s website, Fan page, monthly newsletters & publications.
• Improve COMPANY’s brand awareness.
• Handle workload more effectively and have time to improve knowledge to make transformational changes.
• Team actively contribute to work.
• Bring quick results at work. Actions will leads to the success of business.
• Increase effectiveness of service for the customer and increase sales.
• Deliver effective digital campaigns.
• Maximize the growth opportunities of both organisations.

Technical & Professional Knowledge
• Implement marketing activities
• Maintain up to date knowledge on market trends and competition
• Knowledge on Sales, Pipeline & Client Relations reporting and analysis.
• Strong knowledge in Email Marketing and Event Management.
• Experienced in Communications Planning, Execution and Management
• Strong copywriting skills, being able to write engagingly in a way that builds the COMPANY brand
• Strong knowledge in Digital Marketing and Analysis
• That marketing plans are implemented in line with strategic goals
• Increased market share and COMPANY profile/ branding
• That COMPANY position is ahead of competitors
• Run reports as requested by Managers
• Maintain frequent communication with customers to provide events/seminars, scholarships/courses update. Set up and manage Event Management for key events.
• Prepare communications plans for COMPANY and key clients (long terms plans)
• Prepare and proofread PR content to promote COMPANY events & marketing activities.

• Build a collaborative environment
• Contribute towards team objectives
• Quick response to requests
• Involvement in team activities

Problem Solving
• Solve work problems professionally & effectively
• Perform jobs efficiently
• High efficient performer

• Communicate professionally with managers, peers, subordinates, partners, clients, customers and suppliers
• Effective work outcome
• Good rapport with internal and external customers and associate partners
• Minimum misunderstanding

Organisation & Planning
• Coordination in organisation of marketing and promotional
• events, seminars and activities
• Effective coordination with team to organise events successfully
• Activities are well planned

• Increasing competition in the market
• Originality and creativity in marketing implementing
• Application of a right and appropriate approach to enhance COMPANY branding & positioning
• Supervise more team members

Freedom To Act:
• Organise tasks in the assigned area of responsibilities
• Assign tasks to the right member

Key Communications / Interactions:
• Daily discussions with Managers and office staff on implementation
• Externally
• Communication with local designers, and suppliers and partners
• Liaison with the Press/Media

Growth opportunity

Your Challenge

Will be given in interview

Promotion Opportunity

Will be given in interview

The job


• Interpersonal skills and communication skill
• Strong analytic skill
• Positive attitude to self learning
• Drives for results.
• Customer centric.
• Excel at cross-team collaboration.
• Strong written and verbal communication skills.
• Deep understanding of digital marketing. Experience delivering effective digital campaigns.
• Creativity and consistent record in delivering innovative marketing approaches. Experience writing briefs and directing creative and messaging.
• Experience managing web and social channels.
• Ability to communicate across teams and levels.
• Ability to work under constant deadline pressure and manage multiple projects across multiple teams
• Experience building and executing demand generation plans for large scale events.
• Understanding of web metrics, digital analytics, and ability to generate, analyse and interpret data.
• Understanding of website testing and targeting



Revenue Size Will be given in interview
History Will be given in interview
Employees Will be given in interview

Company culture

Will be given in interview
Get to know your line manager
You will report to: Country Manager