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[CLOSED] Head of Strategic Marketing (Retail Banking)

at We are looking for senior profile for Head of Strategic Marketing at one of the most reputable Retail Banking Brand in Vietnam.

Department Head Other Offline Marketing Diversified Banks
$ Gross Salary from $4000
Know the


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Consultant information:

Binh exposed as a proactive consultant who are full of enthusiast about consulting clients and candidates as well as obtaining from them valuable industry knowledge. As the passion come to result, with strong drive to succeed and her analytical and critical problem solving skills, she managed to build up portfolio of high-level placement such as Country Sales Director, Legal Manager and Marketing Chief for key market players among those there are many 500 Fortune Companies.

She was inspired to believe that executive search profession come from the passion to create sustainable value to each person’s life ,to each business’s future and to the society. 

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  • 13th month bonus
  • Family insurance


The Job


Head of Strategic Marketing responsibilities include developing plans to help strengthen the brand position, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, especially in segmentation and able to deliver creative idea, we’d like to meet you.

• Development and execution of the Marketing Strategy for Retail Banking nationwide including Digital, Advertising, Communications and Creative
• Analyze and define strategic customer segmentation to identify opportunities for growth
• Craft strategies for Retail Banking Marketing team, Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Growth opportunity

Your Challenge

Will be given in interview

Promotion Opportunity

Will be given in interview

The job


• BSc or MSc in Marketing or relevant field
• At least 2 years’ experience as Head of Marketing or VP Marketing, Banking & Finance experience is a MUST
• Have sense of doing retail business.
• Experience running successful marketing campaigns
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind



Revenue Size Small and Medium Enterprises ($10 million - $1 billion)
History Will be given in interview
Employees Enterprise Size (1001 +)

Company culture

Will be given in interview
Get to know your line manager
You will report to: Head of Retail Banking