Trade Marketing Manager GT (FMCG Background)
at Navigos Search is a leading provider of Recruitment and HR solutions in Vietnam with over 20 years of expertise. We have the largest, most dedicated, and most experienced consulting team in two locations, Hanoi and HCMC.
$ Gross Salary from $2500 to $3000
Consultant
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- Quyen (Yumi) is graduated from Ton Duc Thang University, has exposure to Back Office function across various industry sectors from local to multinational organizations, Yumi could describe herself as a passionate and dedicated team member who possesses a “never-give-up” and “willing to learn” attitude.
- Got almost 3 years of experiences made up of Recruitment Consultant with First Alliances and Talent Trader, Yumi is welcoming her wonderful journey with Navigos Search.
Benefits
- Will be given in interview
Benefits
- Will be given in interview
RESPONSIBILITIES
1. Lead the development and implementation of trade category plan for assigned channel:
Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
Match brand objectives with customer/market needs
Work with field sales team to ensure excellence in in-store activation
Ensure sales team to execute the most efficient JBP and trade spends
2. Work out monthly rolling forecast for assigned channel:
Prepare promotion sell-out volume with attention to market intelligence information
Prepare input for brand and build incremental sales volume
3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
Allocate promotion volume to assigned channel/ customers in charge
Work out the brief for BTL agencies and sales team
In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:
Lead scheme proposal and execution
Lead the communication to internal and external stakeholders on the scheme
Follow up with POSM production gift sourcing and delivery to stores OTIF
Conduct ROI and post-promotion evaluation
Growth opportunity
Your Challenge
Will be given in interview
Promotion Opportunity
Will be given in interview
Requirements
Interpersonal Skill
Analytical Skills
Knowledge of business and management principles.
Financial understanding
Result Oriented
Essential:
Customer Management experience in focus account crucial.
Bachelor Degree
Desirable:
Other relevant experience in Brand Development, or Category Management beneficial
Leadership:
Growth Mind-set
Consumer & Customer Focus
Bias for Action
Responsibility & Accountability
Building Talent & Teams
